![]() ![]() The Beatles created an album with a definite beginning and a definite end, like a movie, or book. Of course there was plenty of avant garde albums prior to this and yes The Velvet Underground, Zappa and Dylan were all doing their thing, but none of their work had the impact or consistency of Pepper. And the Beatles broke the barriers of rock albums. All of the songs ran together, forming two solid sides of music. The Beatles did things with music on that album that nobody had done before. I think it is also important to note that this was The Beatles’ eighth album in four years, and only three years separate this album from A Hard Day’s Night. But it was the music that was the game changer. Never before had an album sleeve been created with such care (costing EMI atleast $3000.00 at the time, which in 1967 could have bought you a house). Sgt Pepper’s Lonely Hearts Club Band, was the first album to have the lyrics printed for the fans, it had a give away (a sheet where the fans could cut out Pepper material), and the first designed inner sleeve. Now, back to 1966, rock was still growing and although there were some incredible albums made that year (and prior years), The Beatles forged ahead with an album full of sounds, lyrics, and for the first time, care in the packaging. They broke new ground with every album they made. once said that “The Beatles are our leaders”, and he wa not wrong. Why is it the most important album ever made, you may be asking? Well, although it is near impossible, you have to forget the last 50 years of music and try to imagine the musical landscape pre Pepper. And after numerous anniversaries over the years, when the album was never fully explored, Apple and The Beatles got it right with this Anniversary Edition to celebrate the 50th anniversary of this landmark album. Pepper’s Lonely Hearts Club is the most important album ever made. ![]() Sgt Pepper’s Lonely Hearts Club Band may not be the best album ever made, may not even be the best Beatle album ever made (my nod goes to Revolver, but I am open to debate), but Sgt. Pepper’s Lonely Hearts Club Band – Anniversary Edition Apple Corps Ltd./ Universal Music ![]()
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